Monday, October 14, 2019
Home >> Academic Photo News
Report: China's Elderly People Increasingly Embrace Shopping Online
Source:Chinese Women's Research Network | Release Date:2018-11-16-
Title: Report: China's Elderly People Increasingly Embrace Shopping Online
Author: Xie Wen
Source: Xinhua
Release Date: 2018/11/9
Keyword: China, Elderly People, Shopping Online

Online consumption among elderly shoppers in China is growing at an increasingly fast pace, according to the latest report released by the country's e-commerce giant Alibaba.

The report states that people over 50 years old had the highest proportion, accounting for 70 percent of the elderly consumers, while citizens over 60 doubled their shopping frequency within the last three year, as compared to the previous annual November 11 "shopping festival". The sales volume of cosmetics and sports equipment increased most rapidly among those aged 70 and above.

Data from online retailer also reveals that the per-capita consumption by elderly users on its shopping platform exceeded the site's overall growth rate by 20 percent.

Elderly people increasingly tend to use mobile payments, too. Data from digital platform Alipay shows that compared to 2017, the number of elderly users has doubled. Offline payments made by scanning QR codes has also increased by 250 percent.

In addition, the users of fingerprint payments or facial recognition payments among the elderly has increased by 20 percent, and the proportion of those paying utility bills using this method has increased by 108 percent.

Consumption among the elderly is increasingly diversified. In addition to fitness equipment, electronic equipment such as smart phones, Bluetooth speakers and pedometers were popular during the recent Double Ninth Festival.

In addition, seniors have also focused on their spiritual needs, which has led to the consumption of outbound travel, beauty products, as well as new forms of fitness.

(Source: Xinhua/ Translated and edited by Women of China)
Hello visitor,
Hot Articles
CWRS Holds Conference to Learn Spirits of 19th CPC National Congress
ACWF President Conveys Congress Spirit at Chinese Women's Research Society
Seminar on Survey of Chinese Women's Social Status Held in Beijing
ACWF President Urges CWRS Members to Innovate at 2017 Annual Conference
ACWF VP Publicizes Latest Congress Spirit in NW China
ACWF President Conveys Congress Spirit at Chinese Women's Research Society
ACWF President Calls for Implementation of Xi Thought
ACWF VP Calls for 'Thoroughly Studying Congress Spirit'
About Us | Job | Link | Contact Us