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Subject: Changes in Female Entrepreneurial Motivation
Author: Hou Gonglin, Li Xiaolin
Keyword: female, entrepreneurial motivation, change, female self-development
Newspapers published: Journal of China Women's University
Issue No. original: No.3, 2012
The research interviews 20 businesswomen in Hangzhou city and dynamically analyses the changes in female entrepreneurial motivation. The results show that most women's entrepreneurial motivation belonged to the "push motivation" before 2005 and beginning in 2006, their motivation turned to the "pull motivation". This is mainly associated with the higher level of female education, the growth in female independence and the pursuit of freedom for development. The change in female entrepreneurial motivation, to a large extent, reflects a higher level of Chinese female self-development.
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