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Subject: On Visual Identity System Design Concept of China Women's University
Author: GAO Chunyan,WANG Wenlu
Keyword: visual identity, multi-formation
Newspapers published: Journal of China Women's University
Issue No. original: 2013(04)
Abstract:  
Its significance of visual identity system is to use visual factors to reflect a good brand images and to communicate the brand information.In this paper,after analyzing visual transmission way and visual psychology,we studied on the feasibility and rationality of multi-formation visual identity design,which is mainly focus on a prospective,continuous and sense of life in brand images.Based on it,the author unifies the experience of China Women's University visual identity design project and puts forward his own viewpoint on how to design university visual identity system.
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