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Subject: Beyond Feminism:Gender Image Constructs and Consumption under the New Media Environment
Author: HUANG Liangqi
Keyword: feminism, new media environment, gender images
Newspapers published: Journal of China Women's University
Issue No. original: 2013 (6)
Power, identity, image, construction, consumption, and similar topics have always been the keywords when it comes to feminism and women's issues. In the new media environment, the media constructs images of gender(female, male, neutral), adopts the method of winner-take-all and goes beyond the feminist perspective. Under the view of media consumption and logic, this paper analyzes gender images in Chinese media, points out the drawbacks, and states that in the new media environment, as in the public domain of gender equality, the media should be objective, just, equal, open and professional when it comes to gender image construction, promoting the construction of healthy social gender culture and harmonious development.
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