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Subject: Secularization and Commercialization: Wrong Path and Correction of Women's Sports Entertainment Program
Author: LIU Liangchao
Keyword: Secularization, Commercialization
Newspapers published: Journal of China Women's University
Issue No. original: 2014(4)
Abstract:  
The paper studies secularization and commercialization of the modern women's sports entertainment program and finds that sports entertainment programs in China have excessive pursuit of sensory stimulation, and female bodies are symbolized and commercialized in the programs. Women's sports entertainment secularization and commercialization of China had a negative impact on the audience and the media credibility. Television management departments should take correction strategies to strengthen the management system, establish strict sports entertainment program standard, and improve the quality of sports entertainment.
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