Political Adviser: Labels Related to Gender Discrimination Should Be Banned in Media Language
Source：Chinese Women's Research Network | Release Date：2016-12-7
A comic program performed at the 2015 Spring Festival Gala called "Goddess and Tough Girl", portraying a stereotypical image of women, forced a political adviser to give her opinion on a proposal for highlighting gender equality in media language.
Hong Tianhui, member of the Chinese People's Political Consultative Conference (CPPCC) National Committee, said that in China some gender stereotypes towards women and negative image-building still exist in films and television programs, even though the basic State policy of gender equality has been implemented for many years.
Hong stated that the mass media, especially mainstream media, have made a great contribution to the publicity of gender equality in the public. However, with the development of media marketization and the prevalence of cultural consumerism, some problems, including gender inequality in family responsibility and the media's insufficient focus on women's role in economic and social development, still exist in modern society.
The political adviser suggested that:
- Authorities, including Ministry of Culture and State Administration of Press, Publication, Radio, Film and Television, should formulate specific measures to promote gender equality in the process of improving the media regulatory policy.
- Gender consciousness should be enhanced for media practitioners.
- Experts specializing in gender studies should participate in media supervision so as to prevent prejudice and gender discrimination in films and dramas.
- Language with gender discrimination should be banned in mainstream media. Some expressions, including "leftover women" and "leftover men" should be also listed in the forbidden category.